Why not just press a button once and be safe in the knowledge that you have a 98%-99% guarantee that your email will be delivered? You can then receive vital information as to who has opened or deleted the emails. Email marketing software saves you time and thus money.

There are so many packages available and it can be a minefield. I am currently using AWeber on the recommendation of highly respected internet/affiliate marketers. All the email software listed below allows you to personalize your emails. This will improve your open rate.

AWeber

I have used AWeber for over a year now and highly recommend it. It has helped me to:

• Turn website visitors into potential clients. It is really easy to create web sign-up forms and insert them onto your website..
• Ensure I am not seen as a spammer. It is a double opt-in autoresponder. This means that once a subscriber signs up for your newsletter/free ebook then they must confirm their subscription.
• Build up a relationship with my subscribers by using Autoresponders.
• Set up a 14 day email course using Follow Up messages that will automatically be sent out to new subscribers in a sequence.
• Send emails as frequently as I like. Some services charge per email sent which can get expensive fast. Aweber charges you by the amount of subscribers you have.
• Know exactly where my subscribers are coming from. I have a number of lists set up, each with a different web form so I can track my subscribers. If you want to provide email management as a service you can set up a separate email list for each client.
• Automatically handle unsubscribes. lf a subscriber decides to leave a list this is handled automatically. Aweber doesn’t actually remove the subscriber but marks it as inactive. I do advise you to remove anyone who has unsubscribed though, as you are charged for the amount of subscribers you have.

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iContact

iContact is a simple and inexpensive email marketing software tool that allows you to:

• Test Drive the Software.
• Capture those important money making email addresses.
• Start an email campaign to your subscribers. Once set up these will run automatically.
• Obtain feedback from your clients by sending them a survey.
• Keep your subscribers updated with regular newsletters. You can use one of iContact’s 300+ professional email newsletter templates.
• Be reassured that your subscribers are receiving your emails as iContact has deliverability rates of between 98%-99%.
• Import any email addresses that you have already gathered.

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If it is simplicity you want then iContact is the email package for you. I took a test drive and found it extremely simple but lacking in functionality and that is why I decided to use Aweber.

Constant Contact

Constant Contact offers a free 60 day trial. Every free trial includes a subscription to their email marketing best practices newsletter and email campaign coaching tips.

Some of the features include:

• The ability to produce customizable website visitor sign up forms.
• Over 100 professional HTML email templates (newsletters, promos, invites and more).
• Automatic delivery in the correct format, HTML or text.
• Real-time reporting (including opens, who clicked on which links and more).

Try it FREE for 60-Days

Conclusion

Having used Aweber for over a year now and being completely satisfied with its functionality and deliverability this is the email software package that I recommend. It is also heavily utilised by Internet Marketers.