Recommended Email Software
I hear of VA’s and Business Owners sending their emails out in batches of 25-50 at a time. This is so the emails are not treated as spam and to supposedly save money. It becomes a time-consuming task when it is done this way. It is also open to human error.
Why not just press a button once and be safe in the knowledge that you have a 98%-99% guarantee that your email will be delivered? You can then receive vital information as to who has opened or deleted the emails. Email marketing software saves you time and thus money.
There are so many packages available and it can be a minefield. I am currently using AWeber on the recommendation of highly respected internet/affiliate marketers. All the email software listed below allows you to personalize your emails. This will improve your open rate.
AWeber
AWeber is highly recommended by top internet and affiliate marketers. It has the following benefits:
- Simple to use – you can turn website visitors into potential clients with the easy to create web sign-up forms.
- Build up a relationship with your subscribers by using Autoresponders.
- You can send emails as frequently as you like. Some services charge per email sent which can get expensive fast. Aweber charges you by the amount of subscribers you have.
- You can set up a number of different email lists e.g. if you have more than one website. If you set up email campaigns for clients you can set up a separate list(s) for each client.
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iContact
iContact is a simple and inexpensive email marketing software tool that allows you to:
- Test Drive the Software.
- Capture those important money making email addresses.
- Start an email campaign to your subscribers. Once set up these will run automatically.
- Obtain feedback from your clients by sending them a survey.
- Keep your subscribers updated with regular newsletters. You can use one of iContact’s 300+ professional email newsletter templates.
- Be reassured that your subscribers are receiving your emails as iContact has deliverability rates of between 98%-99%.
- Import any email addresses that you have already gathered.
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Constant Contact
Constant Contact offers a free 60 day trial. Every free trial includes a subscription to their email marketing best practices newsletter and email campaign coaching tips.
Some of the features include:
- The ability to produce customizable website visitor sign up forms.
- Over 100 professional HTML email templates (newsletters, promos, invites and more).
- Automatic delivery in the correct format, HTML or text.
- Real-time reporting (including opens, who clicked on which links and more).
